Privacy policy
Effective Date: 15 July 2026
1. Introduction
Welcome to The Bed Loft (“we”, “our”, or “us”). We are committed to protecting your privacy and handling your personal information in a secure, transparent and lawful manner.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products or interact with us. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
The Bed Loft is operated by Dream Craft Group Limited, which is the data controller responsible for your personal information.
Registered Office:
Dream Craft Group Limited
6 Bloxwich Lane Industrial Estate
Bloxwich Lane
Walsall
West Midlands
WS2 8DL
Company Number: 16567570
For any questions about this Privacy Policy or how your personal information is processed, please contact us:
Email: sales@thebedloft.co.uk
Phone: 0330 120 2646
3. Information We Collect
We may collect and process the following categories of personal information:
Personal Information
- Full name
- Billing address
- Delivery address
- Email address
- Telephone number
- Payment information
- Account information, if you create an account
- Information provided when contacting our customer support team
Payments are processed securely by our payment providers, and we do not store your full payment card details.
Technical Information
We may automatically collect technical information, including:
- IP address
- Browser type and version
- Operating system
- Device type
- Time zone settings
- Website usage information
- Cookie identifiers
Usage Information
We may collect information about how you use our website, including:
- Products viewed
- Pages visited
- Time spent on pages
- Search terms
- Shopping basket activity
- Purchase history
Marketing Information
Where you choose to receive marketing communications, we may collect:
- Marketing preferences
- Communication preferences
- Engagement with emails and promotional campaigns
4. How We Collect Your Information
We collect information in several ways.
Information You Provide
You may provide information when you:
- Place an order
- Create an account
- Contact us
- Subscribe to our newsletter
- Enter competitions or promotions
- Leave product reviews
- Request customer support
Automatic Collection
When you browse our website, we may automatically collect technical information using:
- Cookies
- Analytics software
- Server logs
- Similar tracking technologies
5. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Deliver products to you
- Manage payments and refunds
- Communicate with you about your order
- Provide customer support
- Improve our website and services
- Prevent fraud and maintain website security
- Meet our legal obligations
- Send marketing communications where you have consented or where otherwise permitted by law
6. Legal Basis for Processing
Depending on how and why we use your personal information, we rely on one or more of the following lawful bases:
- Performance of a contract – where processing is necessary to provide products or services you have ordered.
- Legal obligation – where we are required to process information to comply with the law.
- Legitimate interests – where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
- Consent – where you have given us permission to process your information for a specific purpose and consent is the appropriate lawful basis.
7. Sharing Your Information
We only share your personal information where necessary for legitimate business purposes, to provide our services or where required by