Privacy policy

Privacy Policy

Effective Date: 15 July 2026

1. Introduction

Welcome to The Bed Loft (“we”, “our”, or “us”). We are committed to protecting your privacy and handling your personal information in a secure, transparent, and lawful manner.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, or interact with us. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the collection and use of your information in accordance with this Privacy Policy.

2. Data Controller

The Bed Loft is operated by Dream Craft Group Limited, which is the data controller responsible for your personal information.

Registered Office:
Dream Craft Group Limited
6 Bloxwich Lane Industrial Estate
Bloxwich Lane
Walsall
West Midlands
WS2 8DL

Company Number: 16567570

For any questions about this Privacy Policy or how your personal information is processed, please contact us:

Email: sales@thebedloft.co.uk
Phone: 0330 120 2646

3. Information We Collect

We may collect and process the following categories of personal information.

Personal Information

Full name
Billing address
Delivery address
Email address
Telephone number
Payment information
Account information, if you create an account
Information provided when contacting our customer support team

Payments are processed securely by our payment providers, and we do not store your full payment card details.

Technical Information

We may automatically collect technical information, including:

IP address
Browser type and version
Operating system
Device type
Time zone settings
Website usage information
Cookie identifiers

Usage Information

We may collect information about how you use our website, including:

Products viewed
Pages visited
Time spent on pages
Search terms
Shopping basket activity
Purchase history

Marketing Information

Where you choose to receive marketing communications, we may collect:

Marketing preferences
Communication preferences
Engagement with emails and promotional campaigns

4. How We Collect Your Information

We collect information in several ways.

Information You Provide

You may provide information when you:

Place an order
Create an account
Contact us
Subscribe to our newsletter
Enter competitions or promotions
Leave product reviews
Request customer support

Automatic Collection

When you browse our website, we may automatically collect technical information using:

Cookies
Analytics software
Server logs
Similar tracking technologies

5. How We Use Your Information

We use your personal information to:

Process and fulfil your orders
Deliver products to you
Manage payments and refunds
Communicate with you about your order
Provide customer support
Improve our website and services
Prevent fraud and maintain website security
Meet our legal obligations
Send marketing communications where you have consented or where permitted by law

6. Legal Basis for Processing

We process your personal information using one or more of the following lawful bases:

Performance of a contract
Compliance with legal obligations
Legitimate business interests
Your consent, where required

7. Sharing Your Information

We only share your personal information where necessary.

This may include sharing information with:

Payment service providers
Delivery and courier companies
Website hosting providers
IT support providers
Marketing and email service providers
Professional advisers including accountants, auditors, solicitors and insurers
Government authorities, regulators or law enforcement agencies where required by law

We do not sell or rent your personal information to third parties.

8. International Transfers

Some of our trusted service providers may process information outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection laws.

9. Data Security

We use appropriate technical and organisational security measures to safeguard your personal information against unauthorised access, misuse, alteration, disclosure or loss.

Although we work hard to protect your information, no method of internet transmission or electronic storage is completely secure.

10. Data Retention

We retain your personal information only for as long as necessary to:

Fulfil orders
Provide customer support
Comply with legal obligations
Resolve disputes
Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised.

11. Cookies

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us to:

Keep the website functioning correctly
Remember your preferences
Understand how visitors use our website
Improve website performance
Deliver relevant marketing where permitted

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

12. Marketing Communications

If you have opted in to receive marketing communications, we may send you updates about new products, offers and promotions.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

13. Your Rights

Under UK data protection law, you have the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your personal information where applicable
Request restriction of processing
Object to certain processing activities
Request transfer of your information to another organisation where applicable
Withdraw consent where processing is based on consent

To exercise your rights, please contact us using the details provided in this Privacy Policy.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.

14. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or services.

Any updates will be published on this page together with the revised effective date.

16. Contact Us

If you have any questions about this Privacy Policy or how we process your personal information, please contact us:

The Bed Loft
Dream Craft Group Limited

Registered Office:
6 Bloxwich Lane Industrial Estate Bloxwich Lane Walsall West Midlands WS2 8DL